New partnership will drive revenue and monetisation across Paf’s gaming ecosystem through bespoke side-bet mechanic
1 July 2025 – Nordic-based gaming operator Paf has partnered with ThrillTech, the specialist B2B provider of licensed, player-funded jackpot mechanics, to launch its innovative side-bet jackpot products across Paf’s gaming portfolio.
The integration will see ThrillPots™ deployed across key verticals, enabling Paf to deliver engaging, compliance-led jackpot experiences designed to increase session value, drive incremental GGR and boost monetisation—without disrupting existing revenue streams.
Unlike traditional jackpots, ThrillTech’s products are fully licensed and funded directly by players via opt-in side bets, giving operators access to new revenue opportunities while maintaining regulatory standards. The rollout was achieved through a seamless technical integration and will be made available across multiple markets, including Finland, Sweden and Estonia.
“This partnership with Paf is a milestone moment for ThrillTech,” said Faye Williams, Head of Business Development at ThrillTech. “Paf is one of the most respected operators in the Nordics and their focus on social responsibility makes them an ideal partner for our licensed jackpot ecosystem. We’re thrilled to bring our customisable side-bet jackpots to their players.”
ThrillTech’s flagship jackpot products serve complementary purposes: For example, ThrillPots™ drives incremental monetisation through pooled side-bet mechanics, while ThrillDrops™ delivers real-time, rule-based rewards that enhance engagement.
Kim Johansson, Chief Gaming Officer of Paf, added: “ThrillTech’s jackpot mechanics offer a fresh and modern take on how to create value for both players and operators. We’re excited to be able to offer this concept to our players and to further explore the possibilities of bespoke jackpot campaigns.”
Founded in 1966, Paf is a licensed operator known for its commitment to responsible gaming, community reinvestment, and innovation in regulated markets.
The addition of ThrillTech’s jackpots further enhances Paf’s platform with tools that support sustainable growth and player-friendly features.
About ThrillTech
Founded in 2023, ThrillTech is a specialist B2B supplier focused on player-funded jackpot mechanics that drive revenue and engagement in the iGaming sector. Its flagship products—ThrillPots™ and ThrillDrops™—power billions of monthly transactions across global operators, delivering measurable returns without compromising compliance or user experience. ThrillTech holds licences from the MGA, UKGC, Spelinspektionen and ONJN, with further expansion planned in 2025.
Learn more: www.thrilltech.io
About Paf
Paf is a Nordic gaming company founded on Åland in 1966 to generate funds for the benefit of society. Paf is an industry leader in responsible gaming and a front-runner in environmental sustainability. Paf also has physical gaming operations including some 30 cruise ships criss-crossing the Baltic and North Seas.
Paf has over 300 employees representing about 30 nationalities, with offices located on Åland, in Helsinki, Stockholm, Riga, Tallinn, Oslo, Norrköping, Gzira and Madrid. Paf (Ålands Penningautomatförening) is licensed and controlled by the Government of Åland.
In 2024, the Paf Group had a total turnover of 183.0 million euros and a profit of 54.3 million euros. More information at aboutpaf.com
